Question:1 What methods of social network
marketing should a company always use?
Ans: Depends on the company, their product,
their audience
Question:3
What is meant by Brand Management?
Ans: The company executive management team.
Question:4 Which of
the following is an important aspect of creating blogs and posting content?
Ans: Posting at least once a month to the
blog.
Question:5
What is a “call to action”
Ans: Giving an advertisement’s receiver a
specific direction such as “visit the site”.
Question:6
What is a “vlog”?
Ans: New technology to aid in blogging
Question:7 What can
a company do on Facebook apart from their page to create a following?
Ans: Use Groups, both company originated
and posting to other group.
Question:8 In
a company who should own the social marketing plan?
Ans: Head of Marketing.
Question:9 What is
meant by “micro-blogging”?
Ans: Blogs with limited individual posts,
limited by character count typically.
Question:10
What is meant by A/B testing in marketing?
Ans: Testing 2 versions of an advertisement
to see which elicits the best response.
Question:11 What
Place does Pricing have in marketing?
Ans: Different Pricing levels can be the
pricing level relative to competition is important
Question:12 What
would the marketing budget section of a marketing plan detail?
Ans: The expected costs for each ad
campaign based on the delivery method
Question:14 How
often should a marketing plan be revisited?
Ans: As often as needed in order to revisit
the plan of action and revise any new actions
Question:15 Which
of the following would be leveraging both social network and traditional
marketing?
Ans: A print advertisement in a magazine
which drives people to a website where there is a free trail offer.
Question:16 How
does creating a social network marketing plan differ from a traditional
marketing plan?
Ans: There is no need for a social
marketing plan, but social marketing plan is required for traditional
marketing.
Question:17 What
should be the length of an blog post?
Ans: A few sentence mixed with several
links to other sites and references.
Question:18 Why is
there no specific definition of what is social media marketing?
Ans: The concept is relatively new compared
to traditional marketing and is still being defined.
Question:19 What is
meant by the “blogosphere”?
Ans: The interconnected community of blogs
via linking to each other
Question: 20 How do
ebooks represent a from marketing?
Ans: They are often free, include useful
information, and direct the reader onto the company which created the ebook
for.
Q-1 What feature does LinkedIn offer
for pay accounts?
a. Ability to post pictures
b. Increased abilities to
connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-3 Why is it important to post to a
blog regularly?
a. It reduces the cost per blog post
b. Keep
readers engaged and also gives search engines content to index
c. It gives the social media
marketing specialist something to do
d. It allows more chances for the
company to put down the competition
Q-4 How can a company use the same
material for both traditional and social network marketing?
a. Posting a luring comment on
Twitter to the company site
b. Selling ad space on the company
website
c. Utilizing
a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with
the company website
Q-5 How is site traffic useful in
evaluating marketing?
a. Overall site traffic can be followed
and a general idea of marketing's impact on it can be determined
b. There is no correlation site
traffic and marketing
c. Ads
can send receivers to a specific landing page, which can be tracked
d. Product sales from the company
website can be attributed directly to the marketing campaign
Q-6 How does YouTube serve a dual
purpose in social media marketing?
a. It can be used as a company blog
as well as video advertisements
b. It can be used for company
pictures and videos
c. It can be used to host the company
website as well as videos
d. It
can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Q-7 How can LinkedIn serve the company
aside from social network marketing?
a. Job
openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to
the profile
c. Negative press about the
competition can be easily spread
d. Pricing lists can be posted
Q-8 How does a blog directly impact
sales of a company?
a. It tells customers what products
to buy
b. It can be used to talk negatively
about the competition
c. It
is typically used as the way to disperse company coupons
d. Typically a blog does not directly
create sales
Q-9 What is “guerilla marketing”?
a. Marketing geared towards animal
lovers
b. Marketing
which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale
national budget
Q-10 What non financial measure of
marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New
customer acquisition
Q-11 Why is it important to have a
company blog hosted on the company web domain versus a third party blogging
site?
a. Required by law
b. Search
engine rankings will include hits on the blog as part of the overall website
hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-13 How can a company convert posts
on Twitter to sales?
a. Write demanding points about the
competition
b. Write posts about personal
information of the CEO
c. Creating
posts which drive followers to their site
d. Constantly post updates about how
the company needs more sales
Q-14 What does the product portion of
the 4 P's of marketing focus on?
a. The
product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the
product
d. How the new product will be
promoted
Q-15 What is the general purpose of
posting a video blog routinely to YouTube?
a. It allows the company to hard sell
its products
b. It allows the company to drive
website traffic to its blog
c. It
can be used to disperse the company contact information
d. It allows followers to create a
personal connection with the employees of the company
Q-16 Which type of marketing would a
company blog be considered?
a. Social
Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q-17 What additional feature does
Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each
other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a
mobile device
e. All
of the above
Q-18 Why is Facebook the most well
rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
c. It
allows for video, short posts, long posts, articles, pictures-all aspects of
other sites combined into one
d. It allows for pictures
Q-19 What is meant by the concept of
“viral” in social media?
a. Social
media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a
company
c. Advertising which can easily be
emailed
d. Marketing advertisements which are
not serious
Q-20 What is the term adopted for
updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-21 What would be the marketing
budget section of a marketing plan consist of?
a. The cost to write the plan
b. The
expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a
year
d. The marketing personnel job
descriptions
Q-22 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected
and user generated knowledge management systems
d. A tool for posting to social media
networks
Q-23 What is the method for being
linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-24 What does updates to Facebook
status resemble most closely?
a. Video blogs
b. Posts
on Twitter
c. A company white page
d. Articles on LinkedIn
Q-25 What is one measure a company
can use to validate the usefulness of its video posts on YouTube?
a. The number of followers
b. The
amount of views of the video
c. The number of videos the company
has up
d. The sales volume of the company
Q-27 What is meant by “Marketing
Creative”?
a. The employees in the marketing
department
b. The
content for marketing and its creative aspect
c. The methods used to distribute
marketing material
d. The branding image of the company
Q-28 What is another term for “social
media”?
a. Media Optimization
b. Consumer
Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q-29 How can a company place itself as an expert in a certain area of
expertise?
b. Actively
answer questions in the Q&A section of the site
Q-30 What style of blogging would be most effective for building
relationships with customers?
d. Writing
posts about the company and its ups and downs from inside, personalized
approach
Q-31 What traditional marketing
technique is YouTube closest to?
b. Television
advertising
Q-32 What does the Answers section of LinkedIn allow people to
do?
b. Post
questions based on a category, and receive responses from experts in the field
Q-33 What do Connections on LinkedIn effectively represent?
d. People
and other companies the user is connected to directly
Q-34 What is the character limit for
posts on Twitter?
c. 140
characters
Q-35 What should a company post on Twitter?
d. All
of the above
Q-37 What type of status updates
would drive visitors to the company site?
b. A
link to a new press release hosted on the company site
Q-38 How can a company ensure that the proper audience finds
their YouTube videos?
Q-40 What is “social media optimization”?
a. Creating
content which easily creates publicity via social networks
